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Origin of Friend Ship Day


Friendship Day was originally promoted by Joyce Hall, the founder of Hallmark cards in 1919, and intended on first sunday of august to be a day where people celebrated their friendships by sending cards. The first Sunday in August was chosen as the centre of the largest lull in holiday celebrations. Friendship Day was promoted by the greetings card National Association during the 1920s but met with consumer resistance - given that it was rather too obviously a commercial gimmick to promote greetings cards. By the 1940s the number of Friendship Day cards available in the US had dwindled and the holiday largely died out there. There is no evidence to date for its uptake in Europe, however it has been kept alive and revitalised in Asia( Especially in India) where several countries adopted the tradition of dedicating a day to friends. Today, Friendship Day is enthusiastically celebrated in a number of countries across the world.

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